Oranjeboom Premium Lager

Oranjeboom Lagers

Brewery "De Orangienboom“ was founded in Holland’s golden age in 1671. In English Oranjeboom ("Orangeboom") means “orange tree”. The name “Oranjeboom” is closely connected with the history of the Netherlands. Since the 16th century Holland was ruled by the House of Orange. The Orange tree served as symbol of the affinity of the Dutch people with their royals.  "Oranjeboom Premium Beer" is, as it has always been a strong yet mildly bitter, pure natural pilsner lager. It is an elegant beer with a full, rich flavour. It still is a symbol of age-old tradition and comradeship. Oranjeboom is currently exported to more than 40 countries worldwide and produced under license on 4 different places in the world. "Oranjeboom Premium Import beer. Original Dutch recipe since 1671".

Breda Royal Premium Lager

The city of Breda has a long beer history and takes pride in living up to this heritage. The roots of Breda beer lie in the first half of the sixteenth century. BREDA ROYAL BEER, a combination of old craftsmanship, traditional recipe and up-to-date techniques, is an exquisite treat to the sophisticated beer taste palate. It is appreciated in an increas­ing number of foreign markets. It is also being brewed under license in the Channel Islands where it is available on draught. Depicted in its logo is Breda’s 15th century landmark church that dominates the city view for many miles around the historical Breda city center.

Classe Royale Lager

Classe Royal was launched in the early sixties of the 20th Century by the Breda brewery. The name refers to its premium character ”the royal class”. The original recipe still exists today and is currently sold to around 30 countries worldwide.  

Molenbier Lager

Molenbier or Mill Beer was launched as export brand in the early 20th Century by the Phoenix brewery. With the closure of the Phoenix brewery in 1970 the brand was migrated to Breda.  Obviously the name refers to a typical Dutch scenery. This helped expressing the origin of the lager worldwide. It still does today, whereas the brand is still being sold to around 5 countries worldwide.

 

Phoenix Lager

Phoenix  Lager originates from  "de Amersfoortsche Beiersch-Bierbrouwerij " founded in 1873. It was a very modern brewery specialized in bottom-fermented beers (lagers).

in 1891 the brewery was sold to a wealthy family in Brabant who owned a sugar mill  "DE PHOENIX". Soon the first Phoenix lagers were exported to "Dutch-Indië"  (today's indonesia) with the slogan “specialized in export beers for usage on ships and in the tropics”. In early 20th century Phoenix was already exported to many British commonwealth countries from its London based Phoenix Trading company. In 1961 Phoenix brewery and Oranjeboom brewery merged to continue their beer path together. In 1970 production was transferred to the Breda brewery. Our Phoenix brand is currently exported to around 10 countries.

Royal Dutch Posthorn Premium Lager

Royal Dutch Posthorn

The "De Posthoorn" brewery was founded in 1806 in Tilburg in the former duchy of Brabant, once ruled by the famous "beer duke" John I. In 1935 brewing of this lager was transferred to Breda Brewery. This beer with its long heritage focuses currently on the beer consumers who look for an affordable premium import lager. Its taste is very accessible, smooth with very limited bitterness. Royal Dutch is currently sold in over 30 countries.

Three Horses Premium Lager

The brand 3 Horses refers directly to the origin of the Breda brewery. As long ago as 1446 the "Burghers" of Breda were granted the privilege of brewing their own beer, a right normally reserved to one of the ancient guilds. After a period of individual home brewing, approximately twenty small commercial breweries emerged. One of these breweries, owned by Hendrik van den Corput, was destroyed during the great fire of Breda in 1534. The same brewer had new and larger stone premises built and reopened his enterprise in 1538 under the name "Den Boom". Thus that year, now over four and a half centuries ago, marked the birth of the present "Brouwerij De Drie Hoefijzers", the name given to this very brewery as was purchased in 1628 by Dielis van den Kieboom. The original name "De Drij Hoefijsers" was derived from the neighbouring blacksmith's house pub, where horsemen drank Van den Kieboom's beer while waiting for their horses to be shoed. Outside the forge a sign was hung, portraying three horse­shoes, being the sign for a blacksmith in those times. The same sign has been retained to the present day and is still depicted on the 3 Hoefijzers and 3 Horses packaging. Nowadays enjoyed in over 50 countries worldwide a variety of 3 Horses products is available in stronger type beers as well as non-alcoholic malt beverages.

Weidmann Lager

Our brand “Weidmann” plays an active role in the Mediterranean and Middle East region since the 80s. The name “Weidmann” refers to the old German name for hunter. Hunting is something close to nature, being part of nature which is also reflected in the brewing process of Weidmann. Our fine Weidmann beer is produced according to the German Purity Law, which means that only four natural raw materials have been used, namely water, barley, malt and hops. The water used is clean, clear and very soft by nature and comes from the Harz mountains in Northern Germany. So enjoy our fine Weidmann beer and  experience the feeling of freedom and nature.

 

Wertha Lager

Wertha Lager originates from  "de Wertha Brouwerij” founded in 1908 in Weert, The Netherlands. In 1933 Wertha Brewery was bought by the Oranjeboom Brewery. Since the early fifties Wertha was used as export brand. 1969 production stopped completely in Weert and was transferred to the Oranjeboom brewery. To date our Wertha brand is still exported to around 5 countries.

3 Horses sponsorship with KNCB

United Dutch Breweries is proud to announce a two year sponsorship deal with the national Dutch cricket team. We are proud to become the sponsor of the national Dutch cricket team. The Royal Dutch Cricket Association (KNCB) and UDB are looking forward to a close collaboration.  In many of the 95 countries worldwide in which we do business we see how popular cricket is. 3 Horses Malt Beverage is already a well-known name in many Middle Eastern and Asian markets, and with this sposonsorship the brand is linked to the popularity of the sport. The association with the Dutch cricket team underlines the association of UDB's products with its Dutch heritage.

Breda Royal Beer UDB launches new bottle of 250 ml

Breda Beer returns to the sixties! The new look of this twist-off bottle is inspired by the original look from the '60's. This small bottle of 250 ml is easy drinkable and due to the twist-off bottle and size the perfect drink for the summer!

Cider UDB launches cider cans

Following the increasing popularity of cider, UDB is proud to present its new brand 'Flynn's Cider'. Brewed in France, the origin of cider, using nature's finest ingredients. Both Apple as well as Pear cider offer an accessible, refreshing taste. Drinkability guaranteed! Serve well chilled over ice for the ultimate cider experience. For any forther information, please contact UDB.