Oranjeboom a brand new look

We have recently refreshed our key brand “Oranjeboom”. We changed all our packagings in order to enhance shelf impact and give it a more contemporary “look and feel”. More focus goes to the striking name, crest and colour of “Oranjeboom”, symbolizing the family tree of the Dutch Royal Family, the princes of Oranje-Nassau. Oranjeboom, ‘orange tree’ in English, has always had its place amongst quality beers and we have always striven to keep ahead of the competition!